Scottish travel agency rebrands following Highlands expansion

Scottish agency Inverness Travel has re-launched under a new name to reflect its expansion across the Highlands and Moray.

The new-look Murray Travel is preparing to open branches across the region after unveiling its fresh branding at its Inverness headquarters. The change comes after the acquisition of two well-known travel brands earlier this year.

Director Scott Murray, who runs the business with wife Sarah, said: “When we took over Alba Travel and Beaver Travel, and committed to maintaining a presence in Elgin and Forres, we quickly realised that we had outgrown the Inverness Travel brand. We are no longer a company serving only the Highland capital and we need a name that reflects that larger footprint.

“The new Murray Travel brand represents the family values that run throughout everything we do. As a family-run business – and one that values the relationships we build in our communities – we want our customers to know that we will take good care of their holiday arrangements, as we would for any member of our family.”


The company is in the process of securing new premises in Elgin and Forres that will re-create the format of its headquarters in Strothers Lane, where customers are met with a cross between an airport lounge and a hotel lobby.

“When we started our business seven years ago, we could never have foreseen the challenges we would face – but the strength and dedication of our team has meant we have come out of the Covid pandemic stronger than ever,” Mr Murray added.

“We’re now in a position to offer even more people expert travel advice, and to help organise unforgettable trips around the world for those looking to travel.”

Established in 2014, Murray Travel added to its portfolio earlier this year with the acquisition of local agencies Alba Travel and Beaver Travel. Mr and Mrs Murray also co-founded Wanderluxe, a homeworking agency based in Sawbridgeworth, and Mr Murray is managing director of Highland hospitality group Cru Holdings.

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